From Puppies to Platforms: Behind the Scenes with Dogs Australia

Working with Go Collaborate, I was privileged to lead video production for their client, Dogs Australia. Our mission was to create over 20 educational videos to help shape responsible dog ownership nationwide.

A National Story

Managing production teams across multiple states, we captured stories that needed telling. From experienced breeders sharing their knowledge to new owners learning essential care practices, each video contributed to a larger narrative about responsible dog ownership in Australia.

Digital Evolution

Working closely with Go Collaborate, we developed content across multiple platforms:

• Educational videos for the national website
• Engaging in social media campaigns
• Collaborative TikTok content with influencers
• Multi-channel content distribution

Team Effort

As production lead, success came through:

• Coordinating camera operators across states
• Managing multiple filming schedules
• Ensuring consistent quality across all 20+ videos
• Maintaining clear communication between all stakeholders

What started as an ambitious production schedule became a journey into Australia’s passionate dog community. Each video represented content delivery and a step toward better education in responsible pet ownership.