BLUE LAGOON BEACH RESORT
Digital Marketing Campaign & Content Strategy
Project Overview
Led comprehensive digital marketing strategy for premiere NSW coastal holiday destination, achieving viral success through data-driven content approach. Strategic post reached 500,000 views, enabling sophisticated re-marketing campaigns through Meta platform and demonstrating modern approach to tourism engagement in the digital age.
Marketing Innovation.
Digital Strategy Director & Content Creator
•Generated 500K views on strategic content piece
•Leveraged biometric data for targeted remarketing
•Implemented Meta platform optimization strategy
•Built comprehensive audience profiles for targeting
Campaign Components.
Strategic Initiatives:
•Viral content strategy with proven engagement metrics
•Data-driven content creation based on audience behavior
•Meta remarketing campaigns utilizing viewer data
•Strategic posting schedule optimized for maximum reach
•Platform-specific content adaptations
– Meta, (Facebook & Instagram) TikTok, and Youtube.
Partnership Activation
Local Collaboration Outcomes:
•Integrated local business features driving mutual growth
•Cross-promotional content with regional producers
•Enhanced community engagement through local partnerships
•F&B collaboration series highlighting regional offerings