A Decade of Visual Evolution: From Brand Story to Community Education with Cleanaway

What began as a single-brand video about responsible waste management has evolved into a comprehensive visual education program that spans multiple platforms and reaches diverse audiences across the Central Coast.

Brand Foundations

The journey started with creating Cleanaway’s core brand video, establishing a visual language for:

• Corporate responsibility messaging
• Waste management processes
• Community engagement principles
• Environmental education standards

Educational Innovation

Transforming technical scripts into engaging content for K-6 students became a specialized focus:

• Created kid-friendly waste education series
• Featured student presenters for authentic connection
• Developed age-appropriate visual storytelling
• Delivered complex messages in accessible formats

Community Events & Engagement

The Sustainable Food Festival marked a new chapter in content creation:

• Multi-day event coverage
• Celebrity host integration
• Social media content generation
• Future event promotion materials

Large-Scale Visual Impact

Partnering with Active Brands, we developed a unique fleet branding project:

• Strategic photography briefs
• Large-format vehicle imagery
• Designer collaboration
• Central Coast-wide truck branding campaign